Wednesday, October 8, 2008

Yahoo launches Web Analytics Service

After Google Analytics for web owners, Yahoo has come out with its own analytical website.
The service is being called Yahoo Web Analytics.
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website


The service was previously provided by IndexTools until Yahoo acquired the company in April and merged it with itself recently.

Features
  • Executive Dashboards
  • Custom Reports
  • Advanced Campaign Management
  • Real-Time Segmentation
  • Live Cost Analysis
  • Merchandise Reporting
  • Scenario Analysis
  • Comparative Reporting
  • Advanced Path Analysis
  • Marketing Workflow Management

Similar to what Google has done with Google Analytics, Yahoo Web Analytics can be integrated with other Yahoo services.

The service is currently in Beta.

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